ENTRY 9. Pros and cons of different social media applications.

In the contemporary world, majority rely on social media for entertainment,news and advertisements and so on. nowadays we can use social media  for taking any kind of information that we require. The usual of socal media has transformed to society into a global village where people can interect freely within a span of a second.
Social media has many advantages such as easy access of data , free interaction. On the other hand, it has various disadvantages such as lack of privacy, fraud, theft and so on. Except that if children use social media more than usual , they will be lazy and they won't obey to their parents. As a result they will also not pay attention to their homeworks. Various games will attract them.Therefore parents should control their child. In my opinion everyone should know how to use the social media in  correct ways.


 Facebook pros:

• Huge reach (including the broadest range of audiences)
• Mobile users spend a lot of time on the app
• Some of the best targeting options available right now
• You can promote articles, videos, images and basically every type of content
• Facebook advertising and AdWords work really well together

Facebook cons:

• Almost zero organic reach
• The most competitive network

Twitter is a completely different platform to Facebook. This year Twitter changed its iOS app category from ‘social networking’ to ‘news’ – and that says a lot. You don’t get anywhere near the kind of (potential) reach that comes with Facebook, or similarly impressive targeting features. However, Twitter brings some of its own unique strengths.

Twitter pros:

• Ideal for news, announcements, product launches, trending topics and punchy content
• A good place to promote/test content with strong headlines
• You get a quick reaction from your audience
• Engagement revolves around conversation
• A good source of traffic
• A great B2B branding tool

Twitter cons:

• Content lifespan is short (although you can republish)
• Twitter traffic often comes with low purchase intent
• Twitter advertising can be pricey
• Requires a lot of content

Instagram has been the rising star in social media over the past few years. Its user base has sky-rocketed, and it boasts some of the most impressive engagements stats we’ve seen to date. People really interact with content on Instagram – but what kind of people?

More than 90 per cent of users are under 35 and love being able to instantly upload smartphone snaps and selfies. We’re talking about a much more specific (and younger) kind of user than Facebook, for example.

Instagram pros:

• Rapidly growing user base
• Incredible engagement stats (10x more than Facebook)
• Connects you with millennials and Gen Z
• A great visual branding tool

Instagram cons:

• More about branding than selling
• Limited audience
• Needs strategic visual content